Available courses

Next-Gen Marketing Communication

Next-Gen Marketing Communication: AI Tools & Strategies for Growth in Emerging Markets

This course prepares learners to master next-generation marketing communication with a strong focus on AI-powered tools and emerging markets such as Southeast Asia, Latin America, and Sub-Saharan Africa.

Participants will explore the foundations of marketing communication, learn to apply AI for content creation, campaign management, and analytics, and develop strategies tailored to diverse cultural and economic contexts. Each module combines theoretical insights with practical exercises, ensuring learners build both conceptual understanding and a professional portfolio.

By the end of the course, students will be able to design and evaluate integrated, AI-enhanced marketing campaigns that drive growth in rapidly evolving global markets.

Content Marketing for Emerging Markets With AI

This course gave you end-to-end skills in content marketing, focused on emerging markets and supported by AI tools. You learned how to design strategies, produce content, distribute campaigns, and measure performance.

Module Recap

  • Module 1 – Strategy: Built personas, mapped ecosystems, analyzed competitors, and crafted a UVP.

  • Module 2 – Production: Created SEO articles, visuals, and short-form videos with AI support.

  • Module 3 – Distribution: Designed posting schedules, ad copy variations, and email sequences.

  • Module 4 – Analysis: Tracked KPIs, interpreted data, and created reports with AI assistance.

Business Intelligence Practitioner for Business Management

Become a Business Intelligence Practitioner
Exclusively for Entrepreneurship Students at Universitas Jambi!

Master the tools every smart business needs:
📊 Google Sheets
📈 Looker Studio
🧠 Orange Data Mining

Turn your business data into strategic decisions — with a practical, ISO 42001-compliant course under the Lensetek International Certification Program.

🧩 6 modules | 💼 Real business cases | 🎓 International certificate

👉 Learn more & register now at https://lensetek.com/bi/

AI-Driven Digital Marketing Certification V1.2

Master the future of marketing with AI-Driven Digital Marketing Certification—a practical, industry-focused program designed to help you integrate artificial intelligence into every aspect of your digital strategy.

AI-Driven Social Media Specialist

AI-Driven Social Media Specialist is a future-ready course designed to help you master social media growth, engagement, and strategy using the power of artificial intelligence.

AI-Driven Digital Marketing Certification

Enrolment on payment

Master the future of marketing with AI-Driven Digital Marketing Certification—a practical, industry-focused program designed to help you integrate artificial intelligence into every aspect of your digital strategy.

AI-Driven Digital Transformation and Leadership

AI-Driven Digital Transformation and Leadership is a forward-focused course that empowers leaders, managers, and change-makers to harness the power of artificial intelligence to drive innovation, efficiency, and sustainable growth.

AI-Supported Consultative Selling for B2B Professionals

AI-Supported Consultative Selling for B2B Professionals is a cutting-edge course designed to equip sales professionals with the mindset, skills, and tools needed to thrive in a data-driven world.

International Certification in Academic Writing and Editorial Practice

International Certification in Academic Writing and Editorial Practice is a professional-level program designed for educators, researchers, aspiring editors, and academic authors who seek to master the process of scholarly book development—from ideation to publication.

Machine Learning and AI for Business

What You'll Learn

  • Use AI models (ChatGPT, Gemini) for marketing, product research, and decision making
  • Apply regression, classification, and clustering using Orange Data Mining
  • Analyze customer feedback using NLP
  • Solve real-world problems in small business operations
  • Prompt engineering for business automation
  • Create actionable dashboards without code

AI-Powered Agile Methods for Early-Stage Startups

Designed to be practical, tool-based, and outcome-oriented, this course introduces students to real-world Agile practices, enhanced by AI, Jira, and Text-to-App development platforms.